Making friends after college is hard. Everyone’s working. No one has time. Dick’s Sporting Goods helps friendless adults find other friendless adults to join their squad again.
The Field Day Campaign
In the pursuit of finding adults friends, DICK’s will launch a roll out of field days in major cities, inviting world-weary adults to play team sports (and make friends.)
Wii Sports Mini Games
We’ll partner with Wii to power virtual fields advertising field day with player-based mini games that bring strangers together. Through games. And sports.
Field Day Invitations
After users play one of our virtual fields, they’ll receive a calendar invite to Field Day.
Sign Up for Sports
Users can then choose which sport they’d like to play.
Field Day Begins
Dick’s Sporting Goods Field Days will occur in the public parks of key cities, offering adults the chance to hang out with other adults and play team sports together.
At the start of field day, we’ll give attendees swag advertising their need for future teammates (friends) after Field Day is over.
After the conclusion of Field Day, everyone will get 50% off for showing out.
Copywriter: Emily DeMario