The brief

Everyone hates the TSA. 87% of frequent fliers report unhappiness with their experience.


Insight:
Passengers believe the TSA isn’t just following sensible rules, but that they want to steal our things.


Strategy: Rather than disprove popular opinion, play into it. Embrace the conspiracy theory and flip responsibility onto the flyer for TSA’s hoarding. 


Copywriter: Hannah Nieves

 

Leading up to the launch of the campaign, TSA will wear sarcastic patches. 

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An in-airport pop-up shop will sell frequently confiscated items as well as campaign branded swag.
Boxes to mail your would-be confiscated items are also sold.

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