The brief

Everyone hates the TSA. 87% of frequent fliers report unhappiness with their experience.

Passengers believe the TSA isn’t just following sensible rules, but that they want to steal our things.

Strategy: Rather than disprove popular opinion, play into it. Embrace the conspiracy theory and flip responsibility onto the flyer for TSA’s hoarding. 

Copywriter: Hannah Nieves


Leading up to the launch of the campaign, TSA will wear sarcastic patches. 


An in-airport pop-up shop will sell frequently confiscated items as well as campaign branded swag.
Boxes to mail your would-be confiscated items are also sold.