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8 children per day die from accidental gun deaths.

By the time children turn 3 years old, they have the dexterity to find and fire guns that aren’t properly stored. To nail this point home, we created a satirical toy gun to remind parents to put their toys away. 

The Cradle Rocker will be given out at gun shows.

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Gun Storage Guide

Parents will be able to see how to properly store their real guns — before their kids get hurt.

 
 

Posters

Copywriter: Paul Malloy