8 children per day die from accidental gun deaths.
By the time children turn 3 years old, they have the dexterity to find and fire guns that aren’t properly stored. To nail this point home, we created a satirical toy gun to remind parents to put their toys away.
The Cradle Rocker will be given out at gun shows.
Gun Storage Guide
Parents will be able to see how to properly store their real guns — before their kids get hurt.
Copywriter: Paul Malloy