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New show, new look

Just as the show’s content needed to pivot for a younger audience, so did the look. A fresh take was created to re-engage younger viewers in Family Feud fun. 

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OOH

Social

Family Feud will release posts after dark with edgier captions to attract its new desired viewership.

 
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Guerrilla

Family Feud Late Night will partner with DoorDash to supply branded carry out items to remind people to tune in.

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Family Feud Late Night will create playable coasters that will be distributed at local bars and late night restaurants.

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Copywriter: Alex Escalera