New show, new look
Just as the show’s content needed to pivot for a younger audience, so did the look. A fresh take was created to re-engage younger viewers in Family Feud fun.
Family Feud will release posts after dark with edgier captions to attract its new desired viewership.
Family Feud Late Night will partner with DoorDash to supply branded carry out items to remind people to tune in.
Family Feud Late Night will create playable coasters that will be distributed at local bars and late night restaurants.
Copywriter: Alex Escalera