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Gold Medal Flour will remind people that homemade has more meaning.

Social

Gold Medal Flour will remind people to opt for baked goods with ads released during the month of February.

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Endcaps

DIY Treat kits will be placed near the flower section of grocery store, positioning themselves as the new alternatives.

Tins will be filled the necessary ingredients to create their new sweet gifts.

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Date night bake nights

Gold Medal Flour will target singles on popular dating apps to partake in a more intimate first date.

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Singles will be matched others who showed interest in the Pop-Up Baking classes that will be held in partnership with Williams Sonoma.

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Copywriter: Alex Escalera